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Grunder 50 Plus
- Country: Germany
- Domain: Lifelong learning, skills and employment
- Stage: Middle
- Primary Impact: Enhancing individual capacity
- Secondary Impact: Participation
Social innovation project
- Target group
Older people (50+) at risk of poverty
To support older entrepreneurs to start their own business through the provision of individual & group/workshop advice sessions who have lost their job but have experience & knowledge that can be mobilised into a small business
Domains & development stage
- What social determinant of health domains does it address?
- What stage of development is the social innovation at?
Pilot to scaling up stage;
Summary of activity and how it is innovative
- What does the social innovation involve and how is it innovative?
Provides intensive support to older people about the process of starting a small business; there is relatively little existing support for older people to become entrepreneurs in Germany
- How long has the social innovation been operating?
Started in 2007
- On what scale does the social innovation operate?
Has grown to cover several cities.
- What are the funding sources for the project?
80,000 Euro budget, 3 employees, c.20 volunteers. 75% Foundation funded (Robert Bosch), 20% economic return on services & 5% EU funded
- How are user and stakeholders involved with the project?
Impact of the social innovation
- What difference has the social innovation made?
More than 10,000 older people have been in contact with the programme with numerous examples of successful start-ups. Expanding through social franchise system to new locations
- Is there research evidence of impact?
- Is the social innovation likely to be sustainable?
75% Foundation funded (Robert Bosch), 20% economic return on services & 5% EU funded
- Has the social innovation been scaled up in the country of origin?
Transferability & implementation
- Is the social innovation transferable to other countries?
Is a transferable idea (In UK. Prince's Trust has similar project - PRIME for mature entrepreneurs);
- What are the main challenges to implementation?
Implementation depends on delivering good quality training & support to older people to enable them to develop good business ideas
- Sources of further information